December 12, 2019

17 reasons to be hopeful – Pink Hope

By Christian Honoré

We recognise that in the coming decade our world is facing daunting challenges in order to achieve the Sustainable Development Goals by 2030. But as frightening as the challenges may seem, we continue to meet businesses that, through core business strategies, are making a difference. With our “17 Reasons To Be Hopeful” blog post series, we will be sharing positive examples of businesses displaying real practical action to advance the SDGs, to inspire hope in you.

SDG 8: Decent Work and Economic Growth underpins the establishing of a healthy and sustainable life. There are many ways in which we may promote decent jobs in safe and secure working environments – here is one of them:

In the near future, the streets of Freetown in Sierra Leone will be lit up by the presence of pink kehkehs (autorickshaws). But the noticable thing about them is not only their bright colour, but what they represent. They are a sign of hope and decent work opportunity for the roughly 40,000 women and girls trapped as sex workers in Sierra Leone’s sex industry. 

Initiated by the local women-run grassroots movement, Pink Power, the pink kehkehs provide women escaping the sex industry with a decent work and income opportunity, as a driver of the kehkeh. With potential for drivers to own the kehkeh, these pink wonders can provide a long-term sustainable income. The pink kehkehs provide a safe means of transportation for women and other vulnerable individuals, who would otherwise be exposed to sexual harassment, violence and theft. Carrying sexual health education material for its passengers, they provide women in the sex industry with the means to protect themselves to some degree. 

Besides creating sustainable jobs (SDG 8), the kehkeh will have a positive impact on SDG 5 (5.2): Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation. And SDG 17 (17.3): Mobilize additional financial resources for developing countries from multiple sources.

With two pink kehkehs already on the ground and running, and an additional 2-4 on their way, the pink kehkeh movement is steadily growing. 3B IMPACT has been asked to develop a self-sustaining financing model to buy a fleet of pink kehkeh. We will In the next 6-12 months, we will test the commercial viability and scalability of a women-led autorickshaw service in Freetown, the capital of Sierra Leone, aiming to prove that it is possible to make good business by doing good.

We are very excited to be working with PinkPower and BrighterHorizons to help them secure funds for expanding their fleet of pink hope!

Should you be interested in investing or wants to hear more about the project, please do not hesitate to reach out to us.


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